Article 50: AI transparency notices explained
Deploy AI that interacts directly with people? You must tell them they're interacting with AI. Before or at the start of the interaction. Deadline: August 2, 2026.
Who needs a disclosure
- Customer service chatbots (Intercom AI, HubSpot chat, custom bots)
- AI assistants on your website or app
- Automated phone systems using AI voice
- Emotion recognition or biometric categorisation systems
Internal Copilot use for drafting emails? Not Article 50. Customer-facing AI? Yes.
What the notice needs to say
Plain and clear. Something like: “You are interacting with an AI system” or “This service uses AI.” It must be visible before or at the start of the interaction. Not buried in terms and conditions.
Example: “Hi — just so you know, this chat uses AI to help answer your questions. A human can take over if you'd prefer.”
How to get it done
NudgeCompliant drafts Article 50 transparency notices for your tools and use case. Review, tweak, publish. Most teams sort this in under an hour. Starter plan from £29/month →
Not sure if you need an Article 50 notice?
Find out where you stand →Find out where you stand. About 4 minutes.
List the AI your team uses. Get a plain-English readout of what matters — and what doesn't. No account. No card.
Check my tools →UK teams are already sorting this. Article 50 kicks in .